Our Brands
Threadology are master mixologists in managing licensed brands and designing all own brands in house with exclusive production partners in Europe.
Gieves & Hawkes
Gieves & Hawkes stands as one of the most storied names in British tailoring, with a heritage stretching back to 1771 and a legacy rooted in military precision, royal patronage, and Savile Row craftsmanship. Synonymous with sartorial excellence, the brand balances tradition with evolution—offering ready-to-wear and made-to-measure collections that reflect timeless design, impeccable fit, and refined British elegance. As custodians of its digital and commercial growth, we support Gieves & Hawkes in bringing this heritage to a new generation of discerning clients, while honouring the values that have defined it for over 250 years.
Twisted Tailor
Twisted Tailor is a Threadology original—conceived, built, and grown in-house to disrupt the traditional tailoring landscape. Launched to challenge the status quo of menswear, the brand fuses classic British tailoring with a rebellious edge: razor-sharp fits, unexpected fabrics, and unapologetically bold design. Twisted Tailor speaks to a new generation of style-conscious individuals who dress to be noticed. From concept to global distribution, we’ve shaped every stage of its journey—establishing it as a leading force in alternative tailoring both in the UK and internationally.
Richard James Mayfair
Richard James Mayfair is a licensed brand within the Threadology portfolio, offering a contemporary extension of the celebrated Savile Row house. While honouring the refined tailoring principles that define Richard James, the Mayfair line delivers a more accessible, ready-to-wear collection designed for the modern professional. Clean lines, precise cuts, and subtle detailing characterise the range—making it ideal for both formal and transitional dressing. Through strategic licensing and retail management, we help bring the essence of Savile Row to a broader audience, maintaining the brand’s heritage while expanding its commercial reach.
Patrick Grant Studio
Patrick Grant Studio is a licensed brand under the Threadology umbrella, developed in collaboration with the renowned British designer and champion of craftsmanship, Patrick Grant. The collection reflects Grant’s signature design ethos—clean, architectural lines, quality fabrics, and a quiet confidence rooted in British menswear tradition. Designed for a modern, design-conscious audience, Patrick Grant Studio offers timeless pieces with considered detailing. Through our licensing partnership, we support the brand’s commercial growth and ensure its creative vision is realised across retail platforms both in the UK and internationally.
Without Prejudice
Without Prejudice London is a Threadology-owned brand rooted in the belief that tailoring should be defined by quality, not convention. Established to challenge the anonymity of mass-produced menswear, the brand champions individuality through refined cuts, premium European fabrics, and a quietly confident aesthetic. With a design philosophy that values detail over decoration, Without Prejudice blends classic British tailoring with a contemporary sensibility. Developed and managed entirely in-house, the brand reflects our commitment to craftsmanship, authenticity, and progressive design.
Shelby & Sons
Shelby & Sons is a Threadology original, created to capture the spirit of early 20th-century British tailoring with a modern twist. Drawing on the grit, attitude, and elegance of heritage menswear, the brand delivers sharp three-piece suits, distinctive checks, and vintage-inspired details for those who favour timeless style with an edge. Every collection combines period-influenced tailoring with contemporary cuts, designed for individuals who appreciate character, craftsmanship, and confidence in equal measure. Built in-house, Shelby & Sons embodies our passion for reimagining classic menswear for today’s generation.
Viggo
Viggo is a Threadology original designed to blur the lines between tailoring and streetwear. With a focus on oversized silhouettes, fluid structure, and a unisex approach to fit, the brand reinterprets classic tailoring through a more expressive, inclusive lens. Viggo is less about formality and more about attitude—soft tailoring, dropped shoulders, bold proportion, and understated detail. Created and managed entirely in-house, the brand speaks to a new generation that values comfort, identity, and the freedom to wear tailoring on their own terms.