Two standout suits by Twisted Tailor, a brand created and owned by Threadology, made a bold appearance in the promotional campaign for this year’s highly anticipated season of Strictly Come Dancing. The unmistakable Pickhurst floral suit—renowned for its sharp tailoring and daring print—was seen in both its pink and white colourways, worn by former England rugby captain Chris Robshaw and actor Stefan Dennis respectively.
The promotional imagery, released ahead of the 2025 launch, showcased this year’s celebrity line-up in full glamour—and Twisted Tailor’s designs added a confident, contemporary twist to the traditional tuxedo format. With its slim cut, peak lapel, and signature floral jacquard, the Pickhurst suit captures exactly what Twisted Tailor is known for: tailoring that refuses to play it safe.
This isn’t the first time Strictly has turned to Twisted Tailor for statement pieces. Over the years, the brand has become something of a go-to for the BBC’s iconic dance show, having been worn by judges Anton Du Beke and Craig Revel Horwood, as well as numerous celebrity contestants across multiple seasons. Its bold, fashion-forward approach continues to resonate with the show’s stylistic energy and flair.
Founded by Threadology in London, Twisted Tailor has carved out a reputation for shaking up formalwear—combining classic tailoring techniques with striking fabrics, edgy prints, and boundary-pushing design. Its repeated presence on one of the UK’s most-watched programmes is testament to its cultural relevance and ongoing impact in modern menswear.
The Pickhurst floral suit is available in select retail partners now, with new seasonal colourways expected later this year.
